Boxing sponsorship raises profile
Millmoll Group recently used its brands FurnitureHireUK.com and Dartex Office Furniture to reach out to the industry via a boxing sponsorship. When account executive Peter Adams began to show potential in the boxing ring, his employers took the decision to help the young athlete to pursue his dream by sponsoring Peter in a series of fights, the first of which took place last week at the City Pavilion, in Romford, Essex.
It is this loyalty and commitment that has driven managing director Daniel Smith to not only head up one of the country's most successful office furniture groups, but to give something back to the people who really need it.
Daniel is also the youngest ever star of the Channel 4 programme The Secret Millionaire, where he spent ten days living undercover with homeless people in South London. At the end of the experience, Daniel donated his own money to the charities involved and continues to support the charitable organisations he worked with during the show.
FurnitureHireUK.com is the country's leading rental suppliers of furniture and props for short or long term hire. FurnitureHireUK holds the largest stock in the industry, with thousands of chairs, tables, desks, exam tables, screens and other items available to businesses ranging from TV shows to councils and schools. The group has worked with both Endemol and Channel 4 on the Big Brother production for over 10 series as well as supplying the furniture for a number of other reality TV shows including the X-Factor, Soccer-Aid, Only Fools on Horses, House of Tiny Tearaways, Dating in the Dark, to name just a few. Millions of people have seen the furniture on Eastenders, particularly in No 5 Albert Square at Max Branning's house!
According to Daniel Smith, "It is the team's personal service and commitment to excellence that will lead the company to an increase of 45% in its hire operations this year."
Dartex Office Furniture is one of the leading suppliers of office furniture to the construction industry. Dartex provides everything for the setting up of developments including temporary offices, locker and storage areas and canteens right through to furniture for completed projects such as schools, offices and factories. The group works regularly with Balfour Beatty, Keir Group, Skanska, Bovis Lend Lease, Persimmon, Wilmott Dixon, Barrett Developments and Berkeley Homes.