All Things Marketing
I was especially looking forward to my time with Shariah at Premiere Party Central as I too deal with all Marketing at Furniture Hire UK. It was a pleasure to spend time with Shariah and learn how the team over in Austin market their services to a wide audience. With competition strong in many areas it is vital to ensure you capture your clients at the earliest stage and impress from the outset.
Understand your Market
It is particularly important to understand your demographic and ensure you market effectively. Establishing your target audience and knowing which trends people are looking for is key factor when considering your marketing approach. Why send wedding venues information about office desks and chairs when you know the stock they will be looking for is completely different? Whilst marketing is invaluable within ALL businesses, sending appropriate and suitable information has to be a key consideration. I personally think this philosophy applies to direct marketing as well as trade shows. It can be very costly to jump into marketing strategies without careful thought and planning.
Kaheschi: The Edge of Infinity
Monday evening provided me with the opportunity to visit the Hilton Garden Inn, 18th floor and attend the vendor showcase and networking party. The whole evening was a huge success and very unique. Having kicked off the night with a Pineapple Upside Down Cocktail, I enjoyed tailor made quesadilla’s from Dagars Catering and delicious food from Culinary Delight and Sweet Treets Bakery.
The Edge of Infinity explored how much of the world is dark matter and the evening took a surprise when a selection of attendees were revealed as part of the event. This was definitely a highlight of the night and the Austin-style flashmob of Gangnam Style in the middle of the ballroom was something very different. Austin vendors sure know how to party! Thanks for yet another great evening!