Did you read our piece on the colour green recently, and its benefits in a business setting? We're really interested in colour psychology, and its impact around the workplace. If you’re fed up with the often boring, but traditional corporate colours of brown, grey, black and navy, it could be time to jazz things up a little. We’ve injected lots of colour into our range, which is perfect if you want to add a splash of colour, and make a great first impression.
In this piece, we’ll take a look at the colour red, and how it can help to generate more positivity, energy and passion - emotions that are bound to ultimately result in more profits and customers!
The Call To Action Colour
Red demands attention. It wants to be noticed, and our brains are switched on to respond to this colour more than any other. It is the colour of danger, the colour of passion and love, and also a very warm and positive colour.
In colour psychology, red stands for action, strength, excitement and passion. Whilst it is also a colour that can create anger, worry and aggressiveness, when used in the right way, it can create some very positive results, especially in business. It has physiologically beneficial qualities as well as psychological ones, and stimulates the body as well as the mind. It is also stimulating to the appetite which is why so many fast food outlets (think KFC, Burger King, and McDonald’s fries) use it in their branding.
Encourage More Business
When used in business, red can elicit a very passionate and quick response in potential customers. It’s one of the most powerful colours to encourage a buyer to take action - that’s why so many SALE signs in stores or BUY NOW buttons on websites are coloured red. When used in branding, it’s really important not to overwhelm or bombard your audience, as too much red can also serve as a warning.
Using Red Around Your Workplace Or At Corporate Events
There is no doubt about it - red will ensure your office, or your event stands out. From red conference chairs to a prestigious red carpet, the colour red says you’re going places, that you care about your customers, and that you want to be noticed for all the right reasons. Why not dot some random red conference chairs around at your next corporate event, and then give away a promotional item to those seated in the red chairs? Red office chairs are also a great way to add pops of colour around your business without going overboard.
We’re adding more and more colour to our range of furniture hire items, and we can deliver quickly to your door once you give us the green light. From red carpet luxury to high volume orders of red conference chairs, we’ll ensure that your furniture is delivered on time and in perfect condition.