Putting social media at the forefront of your event can be a highly effective way to market your business and can make you stand out from competitors. This week Furniture Hire UK is here to give you tips on the 5 best ways to use social media at your conference or exhibition.
Creating a hashtag (a word or phrase that follows a # symbol) for your event is a useful way to connect event attendees and will make your event more memorable. Make sure your hashtag is short and catchy so that people can easily remember it and associate it with your brand. If you are unsure about what hashtags are and why they are important be sure to carry out some research to help increase your social presence!
2. Live Twitter Wall
A live twitter wall is a great way to promote your event and hashtag; people that write a tweet with your hashtag or username will show up on the live wall to all event guests. This encourages people to interact with your business online as the wall can promote their brand or personal account to a wider audience.
3. Facebook/Instagram Live
Both Facebook and Instagram have a live feature that allows you to stream anything live in real-time. You can use this feature in any way that fits around your event; you could hold live interviews with speakers or even stream interviews with event guests themselves. This feature is sure to attract an audience to your social media page as the content is valuable and interesting.
4. Customer Service
If you are going to utilize social media during your event, make sure a staff member is monitoring social media accounts throughout the day as people will be interacting with you and asking questions. Not only should you assign someone to answer questions and repost mentions but you should try to upload images and videos of the event throughout the day to inform people that couldn’t attend the event and promote your brand to other potential customers.
Another way to promote your social media platforms to event attendees is through holding competitions online. Perhaps guests have to use your hashtag and answer a question or follow and like your page to be entered to win a prize. You can be as creative as you like, holding fun competitions via your social media page will increase your page following and engagement.
It is important to remember that if you are promoting your social media and requesting that people use your hashtag, you must provide free WIFI throughout the day (there may not be signal at your venue and/or people are less likely to interact with you online if they have to use their own mobile data).
Did you know that here at Furniture Hire UK we hire out a large range of furniture perfect for conferences and corporate events? We have thousands of stacking chairs available, which can come with connecting links or writing tables for event guests. Our black pinboard is a great way to showcase your promotional materials and can also be used as a stylish room divider. We also have a freestanding lectern for speakers and a portable folding stage for breakout rooms. Browse our conference furniture range here to get an instant quote online today!